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Beyond 'Thank You'
How Veterans Really Want to be Appreciated
When we think of how to show gratitude to Veterans, the first thing that comes to mind is often a simple, heartfelt “Thank you for your service.” While this gesture is goodhearted, we wanted to explore how Veterans feel about this expression and discover more meaningful ways to honor their contributions.
73% of Veterans
are neutral or prefer not to be personally thanked for their service.
+2/3 of Veterans
say donating to a Veteran Service Organization is how they want to be thanked
Results & Resources
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